The club have revealed that the silliness is all in aid of Great Ormond Street Hospital - the clubs chosen charity of the season. The lads have been making a film to raise funds for this worthy cause, and it will be premiered on the beagoonerbeagiver.org website next Wednesday.
Clearly as fans we love to spend out time debating football matters, but we'd do well to take time out and acknowledge the good work that the club do for this worthy cause.